Overview
I handled the complete SEO and digital optimization process for Grand Royal Tours, a travel and holiday company based in India. From the initial setup to ranking success, I managed every stage of their online growth — including website optimization, keyword strategy, and branding consistency.
My Role:
As an SEO Analyst, I focused on improving the website’s visibility, organic traffic, and user experience through a full 360° SEO approach.
Key Tasks Performed:
- On-Page SEO: Optimized meta titles, descriptions, header tags, and internal links for better crawlability and keyword relevance.
- Technical SEO: Fixed indexation issues, improved website speed, optimized mobile performance, and ensured a clean URL structure.
- Content Optimization: Rewrote and structured travel package content with SEO-focused keywords and a clear user-friendly format.
- Off-Page SEO: Built quality backlinks and improved domain authority through ethical link-building.
- Brand Optimization: Enhanced brand consistency across search results, social media, and Google Business Profile.
- UI/UX Improvements: Suggested website layout changes and visual optimizations to improve engagement and conversion rate.
Results Achieved:
✅ Ranked on Google 1st page for major travel and location-based keywords like “South India Tour Packages,” “Coimbatore Travel Agency,” “Holiday Packages in Tamil Nadu,” and more.
✅ Increased organic visibility and local reach through strategic SEO improvements.
✅ Generated 200+ website form submissions every month through organic traffic.
✅ Boosted website trust and reduced bounce rate with improved UI/UX and structured content.
Keywords Details
| SI.NO | KEYWORDS | POSITION(OCT) |
| 1 | Travel Agency in South India | 1.2 |
| 2 | top travel agencies in south india | 1.6 |
| 3 | best tour operators in tamilnadu | 1.7 |
| 4 | best travel company in south india | 1.4 |
| 5 | international tour packages from india | 2.6 |
| 6 | international travel tour packages | 2.6 |
| 7 | full europe tour packages from india | 1.10 |
| 8 | Dubai Tour Packages | 2.8 |
| 9 | Japan Tour Packages | 3.8 |
| 10 | China Tour Packages | 3.3 |
| 11 | travel agency in salem | 1.3 |
| 12 | travel agency in chennai | 2.6 |
| 13 | travel agency in coimbatore | 1.7 |
| 14 | travel agency in erode | 1.4 |
| 15 | travel agency in madurai | 2.2 |
| 16 | Hongkong Tour Packages | 2.7 |
| 17 | Thailand Tour Packages | - |
| 18 | International Tour Packages | - |
| 19 | Egypt Tour Packages | 4.8 |
| 20 | thailand tour packages in india | 6.10 |
| 21 | china group tour from india | 1.10 |
| 22 | london holiday tour packages | 7.7 |
| 23 | new zealand travel packages from india | 2.4 |
| 24 | South Korea Tour Packages | 2.6 |
| 25 | Malaysia Tour Packages | 3.1 |
Summary:
This project showcases my ability to manage a website’s complete SEO lifecycle — from the initial setup to keyword ranking and lead generation and brand growth. It demonstrates my skills in on-page, off-page, technical SEO, and content strategy, along with my focus on long-term, data-driven results.