Website: www.popularsystems.net
Location: Coimbatore, India |
Target Markets: India & USA
Duration: 6–7 Months
Services: SEO Strategy, Web Content Optimization, GMB Optimization, Technical SEO
Project Overview
When I started with Popular Systems, the company’s old PHP-based website had no organic visibility, zero traffic, and no lead generation. The site’s structure, design, and content were outdated, and there was no SEO foundation in place.
The company manufactures Wire Harness and Junction Box products in Coimbatore and exports globally, but their website wasn’t reaching industrial buyers in India or the US.
Challenges Identified
Outdated PHP website with limited access to backend customization
No existing on-page optimization or meta setup
Zero keyword ranking in both India & USA markets
Weak GMB presence and low brand visibility
Highly competitive short-tail industrial keywords
No conversion tracking or lead forms in place
SEO Implementation & Strategy
- Conducted a complete on-page optimization and keyword mapping for both India & USA-based search intent.
- Optimized product pages and added technical content sections to improve keyword relevance.
- Enhanced website content with SEO-friendly product descriptions and industry-based keyword placements.
- Improved UI/UX structure by modifying sections for better crawlability and engagement.
- Created and optimized Google My Business (GMB) for local visibility and customer reach.
- Implemented technical SEO fixes (schema, image alt texts, canonical setup, sitemap improvements).
- Consistent off-page and link-building strategy on industry-relevant sites.
Results Achieved
- 5+ organic leads generated through the website in 6 months.
- Product inquiries valued at ₹10 crore+ within the first few months.
- Increased GMB visibility with map impressions and direction requests.
- Steady organic traffic growth from both India and international regions.
- Achieved keyword visibility for core terms like “Wire Harness Manufacturers ”, “Junction Box Suppliers in India”, and “Custom Wire Harness Exporters.”
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