I had the opportunity to manage the complete digital marketing for Dolphin Education Consultancy, a UK study abroad consultancy. My focus was to improve their online visibility, lead generation, and brand credibility in a highly competitive education market. Through a mix of SEO, Google Ads, social media, and influencer marketing, I helped the brand achieve consistent growth in both student inquiries and conversions.
Website : www.dolphineducationconsultancy.com
Overview:
I worked for 1 year with Dolphin Education Consultancy, a UK study abroad consultancy based in India. The goal was to improve brand visibility, keyword rankings, and student inquiries through organic and paid digital marketing.
My Role:
As a Digital Marketing Executive, I managed SEO, Google Ads, Meta Ads, influencer marketing, and content strategy — helping the brand compete with top players like SI-UK, IDP, and GOUK.
Key Work Done:
SEO Optimization:
- Improved keyword rankings for both location-based and generic UK education keywords.
- Handled on-page, technical, and off-page SEO with continuous keyword tracking and optimization
Google Business Profile (GMB):
- Improved visibility and engagement through regular updates, posts, and local citations.
- Increased walk-ins and call inquiries from Google Maps.
Paid Advertising:
- Managed Meta Ads and Google Call Ads for student lead generation.
- Focused on conversion-driven targeting to get quality inquiries.
Social Media & Influencer Marketing:
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Built a consistent local Instagram presence.
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Collaborated with local influencers to improve reach and trust among students.
Content & Branding:
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Optimized website content for better readability and keyword alignment.
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Maintained brand consistency across social media, website, and ads.
Results Achieved:
✅ Ranked on Google 1st Page for major UK study-related keywords and local search terms.
✅ Increased walk-ins and call inquiries through GMB and paid ad campaigns.
✅ Boosted monthly student conversions — from 2 students before SEO to 5–9 students per intake during my marketing period.
✅ Strengthened brand presence in a highly competitive market with strong online visibility.
Summary:
This project shows my ability to manage complete digital marketing operations — combining SEO, paid campaigns, and social strategies to deliver real student enrollments and brand growth.