Website: www.westernhillvillas.com
Location: India | Target Audience: NRI Investors & Hill Station Property Buyers
Duration: 8+ Months
Services: SEO, Lead Generation, Social Media Marketing, Video Campaigns, Influencer Marketing, LinkedIn Branding
Project Overview:
Western Hill Villas is a premium real estate developer specializing in hill station properties and luxury villa plots in India. When I started working with them, their main goal was to generate organic property leads and reach NRI investors who are interested in owning properties in scenic hill locations of India.
The brand expected high-value conversions and needed consistent visibility across Google Search, GMB, and social media platforms.
Challenges Identified:
- Extremely niche audience (targeting NRI and high-value property buyers)
- Keywords with high competition and low local search volume
- Frequent keyword focus changes (from generic to India-targeted)
- Limited website content & call-to-action structure
- Need for a lead-qualified traffic flow rather than mass visitors
SEO & Marketing Strategy:
- Performed complete on-page and off-page SEO optimization.
- Developed location-based keyword strategy targeting specific hill station property searches.
- Implemented structured landing pages to increase conversion rates.
- Optimized Google My Business (GMB) for visibility in local and NRI search results.
- Planned and executed social media campaigns highlighting property visuals and lifestyle benefits.
- Created influencer collaborations and video marketing content to attract premium buyers.
- Managed LinkedIn brand visibility for investor-focused engagement.
Keywords Details
| S.NO | KEYWORDS | POSITION |
| 1 | NRI investment plots in Nilgiris | 1.1 |
| 2 | Dtcp Approved Plots In Ooty | 1.5 |
| 3 | Residential Land fo sale in coimbatore | 1.8 |
| 4 | Buy Farm Land in coimbatore | 2.9 |
| 5 | Dtcp Approved Land In Anaikatti | 1.3 |
| 6 | Agricultural Land For Sale | |
| 7 | Anaikatti Hill View Plots For Sale | 1.4 |
| 8 | Hill Station Property | 1.4 |
| 9 | Property Investment In Anaikatti | 1.4 |
| 10 | South Tamil Nadu Hill Plots Anaikatti | 1.3 |
| 11 | Farm Land Property For Sale In Ooty | 2.5 |
| 12 | Premium hill plots for NRI buyers | 1.1 |
| 13 | Real estate projects in Western Ghats | 1.1 |
| 14 | Farm land in coimbatore for sale | 2.6 |
| 15 | DTCP approved plots for sale in Coimbatore | 2.2 |
| 16 | Anaikatti Dtcp Plots For Sale | - |
| 17 | Affordable Land Near Anaikatti Hills | 1.5 |
| 18 | Plot Sale In Ooty | 2.1 |
| 19 | 5 Cent Land For Sale In Ooty | - |
| 20 | Gated community plots for sale in ooty | 1.5 |
| 21 | Anaikatti Plots For Nature Lovers | 1.2 |
| 22 | Hill Station Property In Anaikatti | 1.3 |
Results Achieved
- Over 300+ inbound calls received through website and social media.
- 110+ verified lead forms filled via the website organically.
- 30+ villa plots sold directly through organic and inbound marketing channels.
- Increased keyword rankings for terms like “Hill station villa plots in India,” “Luxury villa developers in Tamil Nadu,” and “NRI property investment in India.”
- Achieved strong GMB performance and improved brand recall among NRI audiences.
- Client confirmed next property project collaboration due to successful lead generation and complete sellout of the first phase.