Alongside SEO, I have actively managed paid social media campaigns across multiple industries including Travel and Fashion.
My focus has been on lead generation, brand awareness, engagement growth, and conversion optimization through Meta Ads (Facebook & Instagram).
Industries & Campaign Types
1. Travel Industry (Grand Royal Tours & Other Clients)
- Designed and managed lead generation campaigns targeting travel enthusiasts and holiday planners.
- Created audience segmentation based on interests (international travel, family tours, honeymoon packages).
- Optimized ad creatives using high-engagement visuals and AI-assisted copywriting.
- Generated consistent leads through Meta Lead Forms and WhatsApp Click-to-Chat ads.
- Achieved 200+ form submissions monthly and strong engagement across campaigns.
2. Fashion Industry (Instagram Brand Campaigns)
- Planned product awareness and purchase-focused campaigns for clothing and accessories brands.
- Executed WhatsApp engagement and purchase conversion ads to drive direct inquiries.
- Increased product visibility through influencer collaborations and user-generated content.
- Managed both sales-oriented and brand-building campaigns with strong ROI results.
Ad Objectives & Results
- ✅ Lead Ads: Generated verified business leads for travel and service-based brands.
- 💬 WhatsApp Engagement Ads: Increased customer interactions and product inquiries.
- 🛍️ Purchase Conversion Ads: Improved eCommerce conversions and checkout rates.
- 📈 Brand Awareness & Reach Ads: Strengthened online visibility and audience engagement.
